• Activity : Société de service
• Website : http://www.orchestra.eu
• Member since : 2004-09-20 00:00:00

Orchestra is a unique solution for the distribution of leisure products. Specializing in interconnection between producers and travel agencies, Orchestra allows real-time access to the supply of the French market main producers. The automation of the consultation and of ​​the reservation makes of Orchestra an essential tool of competitiveness for the distribution. Orchestra was launched in June 2005 by leading IT companies in the field of Tour Operating in France. This affiliation ensures robustness, performance and durability of the software platform. This initiative enables a qualitative collaboration with producers and their systems. Orchestra has instigated numerous developments in systems of Tour Operators that have improved the efficiency of trade.

Orchestra manages the distribution of leisure products across all channels of distribution of the travel agency. The interfaces and rules for distributions are tailored to each sales channel (Internet, agencies, call center)

Orchestra publishes 3 to 4 new releases a year with a guarantee of backward compatibility. Each version contains important innovations and optimizations of existing features. Workshops are held regularly with Orchestra’s customers to benefit from their feedback and identify new needs.

The reservation process is designed to optimize the conversion rate mainly for the direct sale to the traveler. This process is consistent whatever the source of the product and allows quotation, payment and booking with direct connectivity to prices and inventories of producers.

The administration of catalogs and booking processes is a key element of Orchestra’s performance. Indeed, many functionalities available to the distributor allow the management of selling interfaces by channel.

Orchestra is interconnected in real time with more than 75 producers of packaged products with a volume of over 50,000 products online. This allows the distributor to elaborate an offer highly adapted to its specific positioning. The pace of integration of producers has been of more than 10 new producers of packaged products per year for the last 5 years. Orchestra is also connected with more than 10 hotel booking networks as well as air and rail sources.

Orchestra uses the Java development platform and implements the latest technologies at each layer of its application. Orchestra also has specific cache systems especially for the published catalog allowing very low response time on large data volumes.

The implementation of Orchestra which includes the creation and integration of sale interfaces and specific ergonomics for each distributor is simple. Implementation projects typically take place over periods of 3 to 6 months and can be performed by Orchestra, the distributor’s internal teams or a service company appointed to do so by the distributor.

The establishment of Orchestra totally transforms and optimizes the search process and the packaged product reservation on websites as well as in agencies and call centers. The effectiveness of these processes allows the distributor to focus on actions with higher added value in advising travelers or in the definition of the marketing offer.

The use of Orchestra helps in answering traveler’s expectations in real time and in directing him or her toward another solution if needed. The offer and sale process management opens the way to the distributor for a new revenue growth and improved profitability of sales.

Orchestra has invested 6 million Euros since its creation and will continue to invest a very large volume over the next few years.

More information please visit www.orchestra.eu

Orchestra - 38, avenue de l’Opéra -75002 Paris